NUS Business School
Programme Booklet
Award OF DISTINCTION - 20th Annual Communicator Awards 2014
Brief

A revamp of its Executive Education brochures were required to be both appealing and functional to the target audience i.e. the senior management.

Solution

Initially the course information were a stack of loose inserts slotted in the brochure pocket, making looking for suitable courses difficult. We organized all the courses into broad categories and created a separate booklet for each of these categories. All booklets had a die-cut tab and with two different booklet sizes, it ensured that when stacked together every tab could be seen at a glance. Premium paper stock and printing finishing were used to portray a sophisticated appeal.