Works  /  Prints




NUS Business School
Programme Booklet
Award OF DISTINCTION - 20th Annual Communicator Awards 2014
Brief

The revamped Executive Education brochures need to be functional and visually appealing to the target audience i.e. the senior executives and business leaders.

Solution

Initially the course information came in a stack of loose inserts slotted in the brochure pocket, resulting in difficulty to locate suitable courses. We organized all the courses into broad categories and created a separate booklet for each of these categories. All booklets had a die-cut tab and with two different booklet sizes. Every tab could be seen at a glance when the booklet are stacked together. Premium paper stock and print finishing were used to portray a sophisticated look.