NTUC Nebo
Responsive Web Design with CMS Integration
Gold Award - 8th Annual Davey Design Awards 2012
Brief

The original website design was outdated and was not engaging enough to encourage revisits. There was also no integration with social media which is important for a website that targets the ever engaged youth segment.

Solution

The website was revamped with a contemporary concept, keeping abreast with the latest web design trends. The website architecture was reengineered to allow users to find information more efficiently. A digital marketing strategy was also implemented to encourage revisits with a digital points redemption system. Users are encouraged to participate in events and share on social media and in return gain digital points which could be redeemed for products. A jobs portal was also developed to allow for both job postings and job applications.

Results

Within 2 weeks of the launch of the website, there were close to 4000 unique visitors to the website and 26 000 page views.