SIM
Event Concept and Development
Brief

The SIM University Convocation and Dinner is an annual event organized to celebrate the achievements of the graduating cohort. As it was SIM's 50th anniversary, we were tasked to align its anniversary identity with the concept of the convocation and dinner event.

Solution

The collateral as well as all visual touch points of the convocation and dinner event were conceptualized to be adapted from the anniversary identity yet giving the visuals its own unique appeal. Apart from the AV, lighting and landscaping, we also resolved the management concern of the visually unappealing acoustic panels on the stage by adorning them with washi tapes which seamlessly integrated with the main stage backdrop design.