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SIM
Event Concept and Development
Brief

The SIM University Convocation and Dinner is an annual event organized to celebrate the achievements of the graduating cohort. As it was SIM's 50th anniversary, we were tasked to align the concept of the convocation and dinner event with its anniversary identity.

Solution

Although all visual touch points and the event were to be adapted from the anniversary identity, we gave the visual its own unique appeal. For instance, the management was concerned that the newly installed acoustic panels at the side of the stage would be visually unappealing. Hence we adorned them with washi tapes which integrated with the main stage backdrop design seamlessly. In addition to the design concept, we also handled the AV, lighting and landscaping for the event.