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SPD (Society Of The Physically Disable)
Out-of-Home Advertising
Award OF Excellence - 19th Annual Communicator Awards 2013
Brief

SPD had to roll out a series of posters to be displayed at MRT stations island-wide to commemorate the International Day of Persons with Disabilities.

Solution

Our idea was that the tiniest gesture multiplied by the 4 million people living on the island could make a profound impact on the behavioural trends of our society towards the disabled. The background was intentionally kept clean to highlight the images of the lovely people at SPD with an oversized helping hand representing the combined strength of small gestures.