The Pod
Integrated Branding
Gold Award - 43rd Creativity International Design Awards 2013  Gold Award - W3 awards 2013

"High quality service and good design work by Rina and team. Account manager Angie was very responsive and helpful throughout the process. A growing creative/design firm which tries their best to provide clients with maximum satisfaction. Will recommend to others!"

Michelle Lim   •   Owner

Brief

Inspired by the capsule hotels in Japan, The POD offers cozy and minimalistic "pods" for discerning travellers who desire fuss-free and convenient living. Neither like a backpacker hostel or a full-service hotel, The POD positions itself somewhere in between. The mission was to create a unique branding identity for this new hotel in town.

Solution

Drawing inspiration from the modern and sleek interior design concept, we created an identity, from the logo and signages to other hotel collaterals, based on simple squares (to resemble the pods) and clean lines. A custom numerical typeface was also designed for the room and bed numbers. Understanding how the interior design can be a main draw, we made photographs the key focus of the website, and let the pictures do the talking.