Zaffron Kitchen
Integrated Branding
SILVER Award - 42rd Creativity International Design Awards 2012  SILVER Award - 8th Annual Davey Awards 2012

"I would like to express my thanks and appreciation for the wonderful job you guys did with all our brands. You have injected creativity and bought our brands to greater heights, especially in Zaffron Kitchen, a brand new concept, through development of logo, menu, uniforms, website, etc. Zaffron Kitchen is now a well known brand amongst the young families, the trendy and expatriates, who have loved and embraced the brand. Thank you for your efforts, great service and always being obliging in meeting our requests."

Jarrod Seah   •   Director

Brief

Zaffron Kitchen, a brand new contemporary Indian restaurant, required a full set of corporate identity collateral and website for its restaurant opening.

Solution

We conceptualized an identity that was chic and fun, coupled with quirky taglines used on the serviettes & staff aprons creating a personality for the brand. The concept reflected a modern appeal, differentiating itself from traditional Indian restaurants.

Results

The response from the rebranding were overwhelmingly favorable - many customers enquired about the sale of the aprons, took pictures and placed on their personal blogs which in turn encouraged word-of-mouth advertising for the client as well as offering an interesting additional revenue-making sideline.