Works  /  Interactive
Great Eastern
Corporate Recruitment Video
Brief

To attract more people to join a firm, we could always just highlight the benefits and perks of working there. But that is not Great Eastern's vision. They hope to be able to address the stigma and stereotypes often associated with being an insurance agent in the video as well, to ensure that the people they attract are of the right calibre and attitude. #keepitreal

Solution

We told a story of a Great Eastern insurance agent Daniel, who works very hard despite the rejection and ridicule he sometimes face from his family, friends and clients. Daniel perseveres because he finds purpose behind his work. He understands that he can help many get the support they much needed. And more importantly, his career can empower him to provide the best for his loved ones.